Sugano Kaoru
菅野 薫
Creative Director, Creative Technologist
Born in 1977 in Tokyo. Graduated from the University of Tokyo’s Department of Economics, Faculty of Economics, following Azabu Junior and Senior High School.
Joined Dentsu in 2002. Worked on data analysis technology in R&D and as a lead researcher at Dentsu Institute before transferring to the creative division in 2013. Engaged in a wide range of work based on expertise in digital technology/expression, handling product and service development, advertising planning and production, and more for clients in Japan and overseas.
Left Dentsu in January 2022 to found the creative directors’ collective Tsuzuku. Now handles mainly creative direction in the design and entertainment fields, including management and business strategy planning, advertising production, and product and service development. D&AD member; visiting professor, Osaka University of Arts.
Honda R&D Industries Internavi "Connecting Lifelines"
Honda R&D Industries Internavi "dots now"
Honda R&D Industries Internavi "Sound of Honda / Ayrton Senna 1989"
Honda R&D Industries Internavi "RoadMovies"
TOKYO FM "Honda Smile Mission / Pucheco"
ACC Branded Communication Division Jury Chair (2018, 2019, 2020)
Cannes Lions Cyber Division Juror (2014)
D&AD Digital Marketing Division Juror (2013)
D&AD Digital Design Division (2017)
Spikes Asia Digital Division Juror (2014)
SXSW interactive
Most Contagious (Contagious magazine)
Wired Festival
MIT Media Lab
Cannes Lions
Spikes Asia
The One Club / Creative Week
Art Directors Club Germany
ad:tech tokyo
J-POP SUMMIT - San Francisco
JAAA Creator of the Year (2014, 2016)
JAAA Creator of the Year Special Award (2012)
Cannes Lions Titanium Grand Prix (2014)
Cannes Lions Titanium Lion (2012)
Cannes Lions Gold (2012, 2014×7, 2016)※
D&AD Black Pencil (highest award) (2014)
D&AD Yellow Pencil (2012×2, 2014×2)※
One Show - Automobile Advertising of the Year - (highest award) (2012)
One Show Gold (2014, 2023)※
London International Awards Grand Prix (2014)※
Spikes Asia Grand Prix (2012, 2014×4, 2022, 2023)※