JAPAN SPORT COUNCIL
SAYONARA Japan National Stadium FINAL FOR THE FUTURE : Reviving Legends
The National Athletic Stadium has served as a special stage where many great scenes of sports became history since its construction for the 1964 Tokyo Olympics. After a half century, May 31st 2014, stadium packed with memorable moments came to its very end. This project initiated as showing gratitude to all of the athletes who have stood at this stadium, and also say farewell to the stadium for the upcoming reconstruction. The great historic footprints left at this stadium were brought to life. Within the last 15 minutes of the farewell ceremony, the legendary athletes stood once again at this stadium. Their footprints, recorded on video, were traced frame by frame, and validated with a mannequin, and transformed into a 3D motion data. Based on video and other recordings available, many of the great matches were reenacted on the field, through the use of AR, laser, and projection mapping.
Executive Creative Director | 古川裕也 |
Creative Director | 菅野薫,東畑幸多,真鍋大度 |
Technical Director | 石橋素 |
Producer | 池内光,千葉秀憲 |
Event Producer | 藍耕平,山田直人 |
Programmer | 花井裕也,清水基 |
Movie Director | 友久陽志 |
Movie Producer | 加島貴彦 |
CG | TAKCOM |
Technical Operator | 上條慎太郎 |
Laser | HOKOCREATIVE |
Production Manager | 西川芳枝 |
AWARD | |
|---|---|
ADFEST | |
Interactive (Best Use of Multiple Technologies) | Silver Lotus |
Interactive (Best Use of Outdoor Digital Technology) | Bronze Lotus |
Lotus Roots/Outdoor Lotus | Finalist |
CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY | |
Cyber (Data Visualization) | Silver Lion |
Cyber (Spatial Tech) | Bronze Lion |
Cyber(Storytelling) | Shortlist |
LIONS INNOVATION | |
Creative Data (Storytelling) | Gold |
Creative Data (Data Visualization) | Silver |
Creative Data (Innovative Use of Data) | Bronze |
Creative Data (Enhanced Creative) | Shortlist |
CRIO AWARDS | |
Digital (other) | Silver |
Digital Technique(Digital Technique) | Silver |
Engagement/Experiential (event) | Shortlist |
SPIKES ASIA FESTIVAL OF CREATIVITY | |
Digital (storytelling) | Silver |
Digital (Branded tech) | Bronze |
Outdoor (Non-Formatted Digital Outdoor) | Bronze |
Digital (Innovative use of technology) | Shortlist |
Branded Content & Entertainment (Live Experience) | Shortlist |
Promo & Activation (live shows) | Shortlist |
THE ONE SHOW | |
UXUI | Silver |
Interactive | Bronze |
Design | Merit |
ACC CM FESTIVAL | |
Interactive | Bronze |