Tohata Kota

東畑幸多

Creative Director/writer/TV

Born in Tokyo in 1975. Graduated from Keio University's Faculty of Environment and Information Studies.

In 1999, joined Dentsu Inc. Produced numerous TV commercials as a CM planner. As a creative director, responsible for the overall design of communications, including corporate branding and integrated campaigns. With the motto "Romance and the Abacus," illuminates the purpose of a company, captures the essential value of a brand, and designs a happy relationship between fans and brands.

In 2009, received the Creator of the Year award. After serving as an Executive Creative Director, left Dentsu in 2021. In January 2022, established the Creative Director Collective (to be continued).

Career

Suntory Natural Water "Nature, become a part of our pure selves"

Suntory Natural Water "Hikaru Utada - Went to the Mountain of Water"

Suntory Corporate Advertisement "Let's become a wonderful past"

Honda Corporate Advertisement "Honda Heart" F1 Last Run "Well, I'm off for the last time."
Honda Corporate Advertisement "Go, Vantage Point. ONE OK ROCK" "HondaJet"
Honda "F I T" "CR-V"
McDonald's "Takuya Kimura & Suzu Hirose - McCafé"
McDonald's "Morning Mac - Junichi Okada"
Kyushu Shinkansen Full Line Opening "Congratulations! Kyushu"
Nissin Foods Chicken Ramen "Yui Aragaki" "Pekopa"
Nissin Foods Chicken Ramen "Akuma no Kimura"
Nissin Foods Cup Noodle "BOIL JAPAN"
Nissin Foods Cup Noodle "SURVIVE!"
Nissin Foods Cup Noodle "Now! You fool"

Juror

ACC Film Division Juror
ACC Branded Communication Division Juror
Tokyo Copywriters Club Juror
ADFEST Film Juror

Speech

Chairperson of Dentsu Intern "School of Ideas"
In 2014, served as a speaker at "TED Talks"

Award

JAAA Creator of the Year (2009)
ACC Grand Prix - Minister of Internal Affairs and Communications Award (2011, 2012, 2018)
TCC Grand Prix (2009, 2012)
ADFEST Grand Prix (2014, 2018)
Cannes Lions Gold
NYADC Gold
LIA Gold
Advertising Dentsu Award Grand Prix