Hosokawa Miwako
細川 美和子
Creative Director, Copywriter, Planner
Creative director and copywriter. At the end of 2021, became independent from Dentsu and established the Creative Director Collective (tsuzuku). Aspires to create brands with enduring, beloved stories. Focusing on words, combining advertising and PR, mass media and social media, and continuously challenging to create positive relationships with the world. Recent works include Atento "#Let's Put On New Common Sense," Pantene "#What's Wrong With My Hair," and Hue! Hinata "Matching Tanka Poetry." Numerous awards received domestically and internationally. Served as a juror for various competitions, including ACC Film Division Jury Chair, Branded Communication Division Juror, YouTube Awards Jury Chair, TCC Juror, and Cannes Lions Film Division Juror.
Daio Paper Atento "#RedefiningCommonSense"
P&G Pantene "#WhyIsThisHairBad"
Tokyo Gas Corporate Advertising "Family Bonds" and "Tokyo Gas People" series
Suntory GREEN DA・KA・RA "Kindness is the Best"
Glico Corporate Advertising "smile.Glico"
Pretz "Long Time No Pretz"
THE NORTH FACE "When I move, the world moves"
Ajinomoto Pure Select "Stay Pure Forever"
Ajinomoto Frozen Food "Cheer Fresh!"
Nissei Tokyo 2020 Project "Small Power is Great Power" and "Yuzu 2018"
Nissei Torch Project "Torch Runner Stories"
Hyuga City Regional Revitalization Project "Phew! HYUGA"
Tokyu Corporation "Lifestyle Landmark Ikegami Line"
TOYOTA MIRAI Launch Project "H2OPE"
Nissin Foods Cup Noodle "BOIL JAPAN" and "SURVIVE!"
Nissin Foods Chicken Ramen "Devil Kimura" and "Gude Gaki Yui"
Recruit "All Lives Are Wonderful" and "Follow Your Heart - When in Doubt, Go for What Excites You"
Zexy "Together at the Start of a Lifetime"
LION 120th Anniversary Corporate Advertising "Time Slip Family"
Central Dairy Council "Consult Milk"
NHK E-Tele "BabibubeBody" - Program planning, naming, and lyrics
ACC Film Division Jury Chairman
ACC Branded Communication Division Jury Member
Cannes Lions Film Jury Member
ADFEST Film Jury Member
Tokyo Copywriters Club Jury Member
BOVA Jury Member
And more.
Cannes Lions Gold Award
ADFEST Grand Prix
ACC Grand Prix
NY ADC Gold
Asahi Advertising Award Grand Prix
Nikkei Advertising Awar
Galaxy Award
Consumer Benefit Advertising Award
Fujisankei Group Award
Dentsu Award
TCC Award
Academy Award-Recognized Asia Short Short Film Festival Tourism Video Grand Prix
Asia TV Award - Best Children's Program
And many more awards.
‐Daio Paper Corporation
‐Attento
‐Procter & Gamble
‐PANTENE
‐株式会社ヤタロー
‐治一郎 / 母の日、父の日 2024
‐亀田製菓株式会社
‐柿の種 / 「IカリッとYOU」「うましお」
‐KAMEDA SEIKA
‐Corporate Branding / NICE!RICE!
‐沖縄県
‐Be Okinawa ＃Unlisted OKINAWA
‐ POLA Inc.
‐ Wrinkleshot / Dive To Wrinkle
‐Sekisui House, Ltd.
‐GRANDE MAISON
‐UNIQLO
‐「24Hours with Roger」
‐日々醸造株式会社
‐企業 / OUR RICE FIELD
‐
‐日向市 /「マッチング短歌」
‐UNIQLO
‐LifeWear × Roger Federer
‐Daio Paper Corporation
‐アテント / わたしもはいてみました
‐UNIQLO
‐ジーンズ /「あなたと歩く。ユニクロのジーンズ」
‐UNIQLO
‐AIRism / 365日AIRism「汗をかいて、生きましょう」
‐サントリーホールディングス株式会社
‐GREEN DA・KA・RA ・GREEN DA・KA・RA やさしい麦茶 / やさしいマン
‐UNIQLO
‐ブラトップ / 「LifeとWear /ヘルシーパーティー」23SS
‐UNIQLO
‐ブラトップ/「いろんなわたしが、わたしです」22SS
‐大王製紙株式会社
‐アテント/かくさないパッケージ
‐Recruit Co.,Ltd.
‐企業CM / 「Follow Your Heart 迷ったら、ドキドキする方へ」
‐Hyuga-City Tourism Incorporated Association
‐日向市「あこがれ」
‐味の素株式会社
‐ピュアセレクト「ずっとピュアでいよう。「ピュアのリレー」」
‐日本生命保険相互会社
‐ニッセイ「聖火ランナーズストーリー」
‐Amano Enzyme Co., Ltd.
‐見えないもので世界はできている。
‐Hyuga-City Tourism Incorporated Association
‐Hyuga city "How to Start surfing"
‐株式会社ゴールドウイン
‐THE NORTH FACE/「#SHE MOVES MOUNTAIN わたしが動けば、世界が動く」
‐Hyuga-City Tourism Incorporated Association
‐日向市 /「ヒュー！日向でおじさんサーフィンデビュー THREE OJISAN RELAX IN HYUGA」
‐日清食品株式会社
‐日清食品チキンラーメン「アクマのキムラー」
‐Hyuga-City Tourism Incorporated Association
‐Hyuga city "Net surfer becomes Real surfer"
‐TOYOTA
‐H2OPE〜水素社会と、これからのエネルギーのはなし〜
‐サントリーホールディングス株式会社
‐グリーン ダ・カ・ラ やさしい麦茶／ひまわり篇
‐東京ガス株式会社
‐東京ガス「ばあちゃんの料理」
‐東京ガス株式会社
‐東京ガス「お弁当メール」
